Lifestyles and Choices

ESRI Tapestry Segmentation segments geographic areas into 14 groups based on common traits referred to as Lifestyles and Choices. ESRI then divides the 14 groups into 67 distinct socio demographic segments. These ESRI Tapestry Segmentation groups and segments provide granular insight into neighborhoods or any other geographic area based on their socioeconomic indicators, demographic composition and lifestyles. Only SWPRE's Artificial Intelligent (AI) supported search tools integrate ESRI Tapestry Segmentation into your real estate search parameters.

1 Affluent Estates

Wealthy, educated, married couples with children from grade school to college. 90% homeowners. Socially active. Active in sports. Extensive travelers.

1 Affluent Estates ESRI LifeMode Group, SWPRE Lifestyle and Choices

Affluent Estates Segments

2 Upscale Avenues

Prosperous married couples, many with older children. Strong work ethic. 70% homeowners. Fitness entusiasts. Financially responsible.

Upscale Avenues Segments

3 Uptown Individuals

Young, successful singles. Partial to city life. Intelligent, highest education levels. Highest employment level. Eco-friendly. Politically active.

Uptown Individuals Segments

4 Family Landscapes

Young, successful families. First time homeowners. 80% homeowners. To family incomes. Low unemployment. Sports enthusiasts.

Family Landscapes Segments

5 GenXurban

Middle age families with fewer children at home. Second largest group. Shorter commutes. Wisely invest. News junkies. Concerts & museums routine.

GenXurban Segments

6 Cozy Country Living

Empty nesters. Largest group. Live with pets in single family homes. 30% have 3+ vehicles. Politically conservative. Buy American.

Cozy Country Living Segments

7 Ethnic Enclaves

Young hispanic families. Homeowners with pets. Multi-lingual. Multi-generational homes. Hard working. Optimistic. Most have some college.

Ethnic Enclaves Segments

8 Middle Ground

Thirty somethings. Majority have college degree. Online all the time. Go to clubs, movies and weekend outings. Some travel and hike.

Middle Ground Segments

9 Senior Lifestyles

Empty nesters. Wealthier travel and relocate to warmer climates. Avid newspaper readers. Watch cable news and weather. Consume vitamins.

Senior Styles Segments

10 Rustic Outposts

Older families living the country life. Many in blue collar jobs. Live within their means. Enjoy hunting and fishing. Technology considered complicated.

Rustic Outposts Segments

11 Midtown Singles

Single milenials on the move. Work in blue collar and service jobs. Many single parents. Embrace the internet. Savvy shoppers.

Midtown Singles Segments

12 Hometown

Remain close to home. Close knit young communities. Religion is a cornerstone. Visit discouunt stores. Clip coupons. Buy used vehicles.

Hometown Segments

13 Next Wave

Young, diverse, hard working families. Hispanic majority. Typically young and multi-generational families. Hard working. Spending focused on children.

Next Wave Segments

14 Scholars and Patriots

Youngest segment. Most in college or military. Many renters with roommates. Many have part-time jobs. Tethered to phones. Highly social.

Scholars and Patriots Segments

LARAMIE DRISCOLL, BS, REALTOR, CIPS, SWPRE HOUSTON MANAGING PARTNER

713.213.5960 laramie@swpre.com

"My background spans Wall Street, tech, international real estate development, multi-family development and high net worth family real estate transaction management. I have lived and worked in Europe, NYC, Chicago, DFW and Houston."

We are honored Laramie agreed to rejoin us as a SWPRE Houston Managing Partner. Laramie appreciates your recommendation of the very best Houstonians who also happen to be realtors.

Laramie’s experiences span a compelling balance of cosmopolitan and international cultural immersions plus finance, investment, technology, development and real estate expertise.

Laramie works primarily on referral. Her client base spans physicians, medical researchers, energy professionals, medical entrepreneurs, technology start-ups, executives, politicians and high net worth multi-generational family investments.

Laramie has been affiliated with the most prestigious Houston based real estate companies including Martha Turner/Sotheby’s and John Daugherty. These experiences have provided Laramie unmatched expertise in Houston's preferred luxury building, subdivision and community areas.

Laramie is the consummate client relationship manager. Many of her clients and their families now consider her a personal family friend. It is common for Laramie’s out of state or international clients to fly into Houston and be greeted by Laramie at the airport/plane. Many stay with her at “The Driscoll.”

Laramie embraces our commitment to providing global leading products and services. She is an advocate for a business approach to real estate based on a multi-disciplinary team structure.

ADDITIONAL INFORMATION